2018 Jeep Rubicon Redesign

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Jeep Rubicon sold more than 200,000 Wranglers last year. It’s a cash-spewing ATM that pays a lot of the company’s bills. It’s also the heart of the Jeep brand.

Platform: Jeep will continue with rugged body-on-frame construction to serve the off-roading aspirations of its faithful and multiplying constituents. That said, the coming edition will use modern materials to cut weight and boost mileage. Expect a hydroformed steel ladder frame carrying a body made of high-strength steel, aluminum, and plastic. A four-door pickup will join the lineup of two- and four-door models with hard- and softtops.

2018 Jeep Rubicon Picture

Powertrain: Today’s 3.6-liter DOHC V-6 will soldier on with manual and automatic transmissions. Fiat Chrysler’s current product plan also includes a turbo-diesel alternative in the near term and a hybrid after 2020, along with a possible turbocharged gasoline four-cylinder code-named “Hurricane” making around 300 horsepower.

Competition: The Wrangler is without peer, a gully-busting rock climber you can drive to work. Compact crossovers bow in its presence. A new Land Rover Defender, expected next year, may re-invade this sphere, though at twice the price.

What Might Go Wrong: Failure is not an option. With Ferrari pawned off, Jeep is Fiat Chrysler’s hero, the rare American brand with global admiration, solid profitability, huge sales potential, and a brilliant future.

2018 Jeep Rubicon Release date and Specs

Estimated Arrival and Price: Late next year, with stickers starting around $25,000.

8 Photos of the 2018 Jeep Rubicon Redesign

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